How Much Does It Cost to Have a Website?
A website is a must-have if you’re looking to market a business, get customers or simply make yourself known to the world. Because there’s much that goes into it, we are going to break it down and give the estimated costs to each element.
Purchasing a domain name
To be 100% professional and successful, you need a domain name of your choice. To get this, you have to look it up (see if it’s already taken) and once you have an original title, register it for your exclusive use (example: www.mywebsite.com). The usual cost is of $10 per year, but you can also opt for a one-time payment and have that domain all for yourself.
Getting a web host
A Hosting service ensures that your site is up and running at all times and that there’s enough space and bandwidth to store all the content you’re adding. It also provides help through its customer service whenever is needed. Depending on what is being offered and what package size you need, a web host may cost anything between $10 and $100 annually.
Web development and design
Sure you can build a basic website by yourself, using online editors (many of these being completely free), but if you want specific functionality or competitiveness you must hire a web designer or better, a web developer. The latter will not only cater to the appearance of your website, but also to apps, shopping carts and any other function you may envision. The costs differ depending on your requirements and the amount of work that is needed. This is why digital agencies almost never post their prices upfront. For a small business website, expect a price tag between $3,000 and $30,000 or more. The prestige of the agency also matters in the equation.
Owning a website is not a one-time expense. You will be updating it regularly with new content and add new functions. Without coding know-how, you won’t be able to do this so you’ll have to go back to your web developer. Website maintenance encompasses more than that, however: it’s about cleaning, security and so on. Its costs start at $500 per year.
Some clients only need the coding work done. Others require loads of extras: graphic design, branding (logo creation etc.), promotional materials and marketing, content writing etc. The more you can do on your own the lower the costs will be in the end. Services, like search engine optimization, also entail extra expenses.
Online you can purchase stock images or graphics from various artists and consequently own them as your own. A basic image costs about $10, but high end ones may be priced as high as $100. Custom made graphic elements will cost more.
Blogs and e-commerce solutions
If you want these elements customized and added to your site, prepare to spend between $1,500 and $5,000. Blogs are essential to branding, while shopping solutions enable you to showcase and sell products in a virtual store.
If you know your website is vital to your business success, don’t compromise. Collaborate with web designers and developers you can trust and prepare a budget between $6,000 and $20,000, depending on how many elements need to be added to the project.